Business and investment planning
- Investment project fundamentals
- Business and investment planning in the forest industry
- Conceptual phase
- Pre-feasibility phase
- Feasibility phase
- Organisational learning in investment projects
Strategic communication planning Effective communication does not happen by accident. The key to success lies, again, in proper planning. Strategic communication targets a clearly defined outcome that is being pursued. It could be for example “to make sure that group x is aware of…” or “to maximise positive perception and acceptability of project y amongst…”.
Authors & references
Author:
Markku Herrala, UPM-Kymmene Oyj
References and further reading:
- Freeman, R.E. 1984. Strategic Management: A Stakeholder Approach
- Mitchell et al. 1997. Theory of Stakeholder Identification and Salience in The Academy of Management Review
- Laurie and Joseph. 2004. Strategic Communications Planning: For Effective Public Relations and Marketing
- Hallin and Mancini. 2004. Comparing Media Systems: Three Models of Media and Politics
- Rolke and Jäger. 2009. Kommunikations-Controlling in Handbuch Kommunikation
Videos
Exercises
This page has been updated 16.10.2020