Strategic communication planning

Authors & references

Author:

Markku Herrala, UPM-Kymmene Oyj

References and further reading:

1. Freeman, R.E. 1984. Strategic Management: A Stakeholder Approach
2. Mitchell et al. 1997. Theory of Stakeholder Identification and Salience in The Academy of Management Review
3. Laurie and Joseph. 2004. Strategic Communications Planning: For Effective Public Relations and Marketing
4. Hallin and Mancini. 2004. Comparing Media Systems: Three Models of Media and Politics
5. Rolke and Jäger. 2009. Kommunikations-Controlling in Handbuch Kommunikation