PFS – Market analysis

After reading this article you will..

• Learn that in the pre-feasibility phase the market knowledge gathered in the preceding conceptual study (if conducted) is complemented with more comprehensive market analysis
• Understand that the market analysis in the pre-feasibility phase should provide an in-depth view of the market opportunity, enabling evaluation of the overall attractiveness and viability of the investment project
• Know that the main deliverables of the market analysis include determining the future supply-demand environment, price development and tentative sales plan, which are utilised in assessing the project’s financial feasibility