CS – Market analysis

After reading this article you will..

• Learn that a conceptual study should provide initial understanding on the viability of an investment project from the market and competitiveness perspective
• Understand that a market analysis in the conceptual phase is typically targeting to give a high-level overview of the market opportunity for several product segments
• Understand that the demand prospects, underlying demand drivers, supply environment and business fundamentals are the key objectives of the market analysis in conceptual phase